Bespoke Hospitality Solutions

  (The Engine)  

Before selling the concept, the economic model must be proven to work for both the franchisor (investor) and the franchisee.

• Franchise Fee Structuring: Determining the optimal Initial Franchise Fee, Royalty Fee, and Marketing Fund contribution based on GCC market benchmarks.
• Unit-Level Economics (ULE) Model: Creating a defensible P&L projection for potential franchisees to show ROI and payback periods.
• Territory & Development Strategy: Defining territory sizes (e.g., "3km radius" vs. "City-wide") and development schedules for Area Developers.

 (The DNA) 

• Operations Manual (SOPs): Detailed, step-by-step guides for daily operations, opening/closing procedures, and safety protocols.
• Brand Standards Manual: The non-negotiable visual and atmospheric standards (interior design, music, lighting, uniforms).
• Product/Service Specs: (For F&B) Detailed recipe cards, yield management, and plating guides; (For Hotels/Services) Service sequence and guest interaction protocols.
• Supply Chain Protocol: Approved vendor lists and procurement specifications to ensure quality consistency across the network.

  (The Shield) 

• Heads of Terms (HoT) Structure: Defining the commercial non-negotiables before the lawyers draft the full contracts.
• Franchise Agreement Advisory: Structuring the clauses regarding default, termination, audit rights, and non-competes to protect the parent brand's equity.
• Area Development Agreement (ADA) Structure: Designing the framework for investors buying rights to an entire region 

 (The Pitch)  

• Franchise Information Memorandum (IM): The "Investor Deck" for the franchise world. A high-end presentation detailing the brand story, market opportunity, and financial potential.
• Discovery Day Itinerary: A structured agenda for hosting potential buyers, including back-of-house tours and product tastings.
• Franchise Landing Page Content: Copywriting and asset selection for the digital storefront where franchisees apply.